The design and development of a product to meet the specific requirements of a single customer. Because of the high cost and time required to produce a unique product, most firms prefer to provide a product that consists of a set of standard features, some of which have been modified. Many cars, for example, are available in several different body styles, colours, and trim combinations. In addition, optional extras are specified to enable buyers to customize their purchases.

Big dictionary of business and management. 2014.

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  • Customization — may refer to: Customization (anthropology), the process of cultural appropriation Mass customization, the use of computer aided manufacturing systems to produce custom output Modding, a slang expression for modification of hardware, software, or… …   Wikipedia

  • customization — (Amer.) n. adjustment made to suit individual needs, adaptation; act of customizing something (also customisation) …   English contemporary dictionary

  • customization — customize UK US (UK usually customise) /ˈkʌstəmaɪz/ verb [T] ► to make or change something according to a customer s or user s particular needs: »Employees can customize the software to suit their needs. customize sth (to sth) »The basic design… …   Financial and business terms

  • Customization — Cus|to|mi|za|tion [kʌstəmai zeiʃən] die; <aus gleichbed. engl. customization zu to customize> unternehmerische Strategie, Produkte u. Dienstleistungen individuellen Kundeninteressen anzupassen …   Das große Fremdwörterbuch

  • Customization (anthropology) — Customization: the process in which an individual or a group appropriates a product or practice of another culture and makes it their own. Contents 1 Introduction 2 Customization and Consumerism 3 Customization and Globalization …   Wikipedia

  • Customization of Avatars (Computing) — Avatar, a term popularized by the Ultima series of video games is an individualized representation of a user s identity. Highly customizable, these avatars are used to represent a user. Contents 1 History 2 Usages in Social Media 3 Role Playing… …   Wikipedia

  • customization — noun see customize …   New Collegiate Dictionary

  • customization — See customize. * * * …   Universalium

  • customization — noun The act of customizing something …   Wiktionary

  • Customization — Cus|to|mi|za|tion 〈[kʌstəmaızɛıʃn] f. 10; unz.; Wirtsch.〉 = Customizing [engl.] …   Universal-Lexikon

  • Customization — Cus|to|mi|za|tion 〈[kʌstəmaızɛıʃn] f.; Gen.: ; Pl.: unz.; Wirtsch.〉 = Customizing …   Lexikalische Deutsches Wörterbuch

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